While nature determines a diamond's color, clarity and carat weight, the hand of a master craftsman is needed to release it's fire and beauty. The cut gives each diamond it's unique sparkle and brilliance by allowing the maximum amount of light to enter and reflect back out of the diamond. If it is cut too deep or too shallow, light will spill through the side or bottom and be lost, resulting in a less brilliant display and thus, a less valuable diamond. The cut plays a big part in determining the value of a diamond. A well-cut diamond will be considerably more beautiful and valuable than a poorly cut diamond of the same carat weight, clarity and color.
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