To establish a diamond's quality, Shockey Jewelers examine each of the 4C's-Carat weight, Clarity, Color and Cut. The combination of the 4C's determines the value of a particular diamond. For example, if a colorless diamond lacks clarity, is small, or not well cut, it will be of lower value. The finest stones possess the rarest quality in each of the 4C's, and are the most valuable.

Strive for a diamond that offers the best combination of the 4C's. Ultimately, you'll discover the unique combination of the 4C's that makes a particular diamond the right choice for you. It's beauty and brilliance will capture the true sentiment of the occasion.
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